SHAG DOMINATES THE STUFF MAGAZINE STYLE ISSUE!

You don’t even have to open up this week’s Stuff– our ad is on the back cover– to get a load of what SHAG is up to these days, but if you DID open it, you surely saw the G I A N T double-page spread and article about our hot, super-talented staff. Look at owner Sandy Poirier and Brand Manager Brigid Nastasia, SHAG flag flying high in the background of our fire escape, and read what Stuff has to say about our team for their “Style Stories”:

SHAG Owner Sandy Poirier and Brand Manager Brigid Nastasia

“THE SHAG TEAM–
Step inside Shag’s South Boston loft, and if you’re not overwhelmed by the salon’s kinetic energy – all blaring music and bustling activity – you will be by its modishly packaged eye candy: stylists decked out in every strain of streetwise looks, from Dita Von Teese doppelgangers to glam goths, from riot grrls to skater boys. The undisputed front man of the motley crew is owner Sandy Poirier, who was a fixture in Boston’s punk-rock scene back when clubs like Spit and the Rat were still alive and kicking in their combat boots. “Back then, we used to cut each other’s hair in basements and bathrooms,” says Poirier, explaining how a sense of style has always been part of the punk scene. “Though at the time, we didn’t have the sophistication.” But today, Shag has achieved infamy in local buzz circuits for its rock-star-chic staff, a team whose technical skills and creative prowess put a high-gloss spin on an underground sensibility. Over the course of six years, they’ve contributed to greater risk-taking in Boston’s style world, even as punk looks have moved from subcultures to the mainstream. (“We used to be freaks,” says Poirier.) Reflecting these continued transitions in style is “Porn Is the New Punk Rock,” Poirier’s new brand of T-shirts launched in September. The line, Poirier says, reflects a sexy flavor of punk rock present in music trendsetters right now, from the sharp Semi Precious Weapons to the smoky-eyed sexiness of The Pretty Reckless. Now extending their influence from hair into fashion, the Shag team always manages to keep it wild but styled.” Photo: Michael Diskin.

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